Content created for one purpose can pop up in unexpectedly wonderful places.

For years content produced for “traditional media” such as TV and radio has been repurposed for social media however, more recently we’ve experienced it being the other way round.

At Eski, over the past 12-months we have experienced crossovers from the media we have created beyond its original purpose.

Recent examples include:

  • Last month our made-for-YouTube documentary film “Behind Alfie’s Story” was drawn upon for a BBC Radio 4 audio documentary,
  • Last year footage from “Two Decades” was used for BBC One’s Panorama covering the Horizon Sub-postmasters scandal,
  • and in the past few weeks…
  • Our film series produced for Not In Our Community, already seen by millions on YouTube and many thousands in secondary school settings, has found new life as a serialisation on TikTok; a superb platform for gaining honest and live feedback amongst young people.

Our work is increasingly being repurposed for different platforms and reaching people in ways we hadn’t initially intended, So when media creators now ask, “have you made anything I might have seen?”, our answer is “chances are, you probably have!”

Undeniably a difference between producing for online compared to traditional media such as TV is one of budget. But, whatever the budget, creativity and excellence is required, and amongst this is the form that the media can be delivered across a mix of platforms. There’s never been a better time for experimentation and ways of reaching (and engaging) with new audiences.

Looking ahead to the next few weeks, we have media launches that will take place in schools, health centres, a conference and even a film launch that will see the film projected onto the exterior of a Supermarket with free food and drink available for the community.

Much like the reward of hitting milestones from online views, likes or follows, seeing your work pop up in places where it wasn’t necessarily intended for feels pretty cool. Where people hang out is an opportunity to engage and perhaps not everyone spends all of their time looking at their phone?

Pictured, John Gilbert and Iain Thompson presenting different media forms to students at the University of Hull on 6th February 2023. L to R:

  • Dr. James McLean, Lecturer and Programme Director for Media Production, School of The Arts at the University of Hull
  • Iain Thompson, Director, Storyboard Media, and
  • John Gilbert, Director, Eski

Leave a Comment.

© All rights reserved.