The first team have won an incredible treble. The off-field team are making sure that success is here to stay. Eski has been fortunate to see this close and could not have picked a better season to make a behind the scenes film.
Having worked with Rovers Chairman Paul Sewell and Owner Neil Hudgell on some important social impact projects over the past five years, we were honoured when they agreed to commission us to tell the story about this special moment in time for club.
This is a club who five years ago were bottom of the league. They had not won a trophy for 40 years and when they came close it was a disastrous outcome. Then came the return of CEO Paul Lakin, a rebrand led by COO Craig Franklin, the recruitment of Board of top businesspeople, and the appointment of exciting Head Coach Willie Peters. These are amongst the key ingredients for a club turning things around.
We knew there was a chance to film something special, though it is fair to say that the club have exceeded all expectations by all key measures.
The first team have lifted all three of the major prizes in Rugby League by taking the Challenge Cup, confirming the League Leaders Shield at Sewell Group Craven Park, and overcoming former title-holders Wigan Warriors at Old Trafford on Saturday became one of only a handful of teams that have won the Super League Grand Final.
Although we have captured many of the highs as the coaching staff, support teams and players deliver success, we’ve also had an insight into how the club is run which is at least as impressive. Las Vegas, record-breaking sponsorships, ticket sales with a waiting list for season passes, massive redevelopment, and a growing international fan base; they are so on it!
As part of the Rovers Business Academy, our CEO John has been fortunate to learn directly from the Board and commercial team covering culture, branding, fan experience, time management, and the most comprehensive and cascading business plan he has ever seen. Being a Good Robin thrives throughout the organisation.
In a way, the film series we are producing is a love story between a club and its fans. The media team has been living and breathing this. They have their work cut out completing the edit for a seven-part series filled with magic and the human stories showing the social impact of a community-club experiencing a renaissance and a foundation for further greatness to come.
Film series coming soon. Up the Robins 🔴⚪
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