Check Your Lungs

A social marketing campaign about lung health in Hull that encourages those experiencing symptoms of poor lung health to visit medical professionals. 

The earlier symptoms are caught, the better the chances for survival from serious conditions including lung cancer.


Hull York Medical School



What did
it achieve?

A citywide campaign and multiple media news features that yielded strong improvements in the recognition of the symptoms for which visiting your GP was the right thing to do along with the ways of making it easier for you to achieve this.

Full independent evaluation pending.

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