Every Mum Matters

The Every Mum Matters campaign was developed with mums and specialists and implemented throughout Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire to support new and expectant mums and their families to be able to recognise symptoms of perinatal mental health problems early and encourage them to seek help promptly.


Humber, Coast and Vale Health Care Partnership


Branding, Video, Marketing, Website

Project Link

What did
it achieve?

Positive experiences for mums and families on a sensitive health issue, increased awareness and access to service, adoption of campaign for wider geographical role out.

“Thanks for everyone’s work on this – it’s been brilliant!”
Programme Delivery Manager – Perinatal Mental Health

“I saw the video! It’s amazing and she is so happy that she was given this opportunity and feels like it has helped her close the door on this part of her life. She said John and the people she spoke to at eskimosoup were lovely. It will round our patient stories off perfectly.”
Specialist Perinatal Mental Health Nurse

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