Not In Our Community

Not In Our Community is an international award-winning campaign, set up in 2014 to provide media based on true stories and co-produced with young people to help them protect themselves and their friends against grooming leading to sexual and criminal exploitation including County Lines exploitation.




Video, Marketing, Website

Project Link

What did
it achieve?

Evidence that Not In Our Community helped young people avoid or reduce risks of being groomed and exploited.

The campaign has achieved high levels of recognition, understanding and staggering levels of engagement amongst young people.

‘Best Use of Social Media’ and an award of excellence for ‘Best Partnership Working’ at the Association of Healthcare Communications and Marketing National Awards.

Best practice recognition by Ofsted, the National Crime Agency, Education England, the Drum, Public Health England, the Premier League, and the UK Government.

“I stopped my 15-year-old friend going out in a car with a 24-year old male and told her I would tell her parents.”

“One of my friends became quite moody and reclusive. As it turned out she had a lot of older men on her phone asking her about drugs and nudes and other stuff. I wouldn't have reported it without seeing your campaign as I would have thought she'd just added them herself for attention.”

“Thank you for sharing my story and being so supportive through the process.”

“I helped a friend speak up and get help when she was being groomed.”

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