Taking Pride in Difficult Conversations

Eski’s new film series “Difficult Conversations” makes me very proud for two big reasons.

Firstly, it encapsulates the essence of Eski’s work. It’s an exploration of how tough social issues that many people would not associate with a “marketing agency” are approached sensitively and creatively.

Secondly, it is entirely created by two brilliant members of the team who have willingly stepped out of their comfort zones to share valuable lessons that others might be able to use in the pursuit of using media for social good.

Both Alice O’Dwyer and Alex King started as apprentices at Eski (eskimosoup as we were then) and have over the past few years developed into excellent members of the team. Indeed, the creation of this series together demonstrates their commitment to our core values of kinship and self-motivation to make this work.

Through the films series they explain how the campaigns they have worked on have sparked conversations and opportunities for people to learn, reflect, share and in some cases challenge attitudes on difficult topics such as domestic violence, mental health, the health effects of the lifestyle choices we make, falling victim to, parenting styles, violence against women and girls, and child exploitation.

The latest episode covers how Eski created Active Imaginations with Public Health England and partners. This follows editions on the creation of a fraud awareness campaign with the Office of Police and Crime Commissioner for Humberside and a podcast series about issues facing young people on behalf on NHS Hull CCG.

I’m not one to shy away from talking about Eski’s work, though I’m certain this approach is all the better for me getting out of the way to give talented people the floor! Great work Alex and Alice 😊

John Gilbert, Managing Director, Eski

You can see and learn from the Difficult Conversations series here. The latest episode is beneath.

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